Untitled Document

Designs of hope: Kalpana's pattachitra

As one takes a right turn at the Nakhra junction on the busy Bhubaneshwar-Cuttack highway, and travels another two kilometres, one comes across Phulnakhra, a non-descript town about 20 kilometres from Bhubaneshwar. It is in towns like these around the country that India's traditional and world-renowned art and handicrafts have been born centuries ago. And so, it is with pattachitra – a traditional painting style of Odisha based on Hindu mythology. All colours used in the paintings are natural and are made fully in the old traditional way. In Odisha, these artists are known as Chitrakaras and their title remains mostly Mohapatra or Moharana.

With changing times and taste there has been a dip in demand for handicrafts and most crafts persons are giving up their traditional craft to pursue more lucrative professions. So it comes as a surprise when we come across 24 year old Kalpana Moharana who wants to develop her skills further and expand her pattachitra business.

Household conditions
Kalpana belongs to a very poor family. Her father and brother undertake furniture work while her mother and sister-in-law run the household. Despite depressing financial conditions, Kalpana completed her matriculation in 2002 and then had to drop out of school. Their monthly household income was around Rs.6000. She being the youngest girl in the household, Kalpana's freedom was restricted by her family.

After a few years of helping out in the household and doing odd jobs, Kalpana was allowed to learn the art of pattachitra from traditional expert artisans at Kendupitha, a village nearby about 2 kilometres away. Gradually, she got more interested in the work and picked up the skills quickly. At last, she felt that she found a purpose to her life.

Within a year of her training, Kalpana started working on her own pattachitra designs from home.

Pattachitra artistry & economics

It takes around 12 hours to make one pattachitra sized 23" x 11". Prices are decided on the type of design and rates per square inch. Kalpana earns about Rs.250-300 per piece of pattachitra this size. Her expenses are in procuring the canvas bundles and the natural colours. Typically, for a pattachitra of this size, her expenses are around Rs.100. Kalpana earns around Rs.3000 per month from the sales of her pattachitras.

Major retail outlets in tourist intensive cities such as Bhubaneshwar place their orders for pattachitras and Kalpana produces these accordingly.

She was one of Ujjivan's first customers when it began operations in Phulanakhra. She took a loan in order to purchase the canvas in bulk at better rates. Today, she has a loan of Rs.12000 in her third year of association with Ujjivan.

Cultural challenges
Kalpana is confident of her skills and talents in making pattachitras and feels she can do even better if she undergoes further training and if allowed to display her exquisite work at exhibitions or fairs in bigger towns and cities. Kalpana's main dejection is due the restrictions placed by her family regarding her travels. She knows that her household financial conditions would improve much more if she can produce more pattachitras with complex designs.

Demand for uniquely design pattachitras is now growing, and she wants to make best use of the opportunity. A few of her bigger and intricate pattachitras have already been sold for a few thousand rupees. The conservative mindset of her family continues to hold her back from achieving her dreams and improving her family's economic conditions towards prosperity.

© 2015 Ujjivan Financial Services Ltd. CIN NO: L65999KA2004PLC035329
Powered by Infopine